10th
2007
Toyota Knows How to Retain Customers
Toyota, for the 5th year in a row, reigns as king of “Customer Retention” a study by J.D. Power & Associates shows. 65% of Toyota buyers trading in a vehicle, trade in a Toyota. What does this mean? It means that when Toyota gets a first time customer, they tend to keep that customer very, very, happy. Those customers are so happy that 65% of the time, they buy a Toyota again.
In your call center this means the same thing, if your clients come to you after being with another call center, you have a chance to retain that customer for life. Here are a few things that Toyota does better than other major auto manufacturers.
1. Value
Toyota vehicles have one of the highest resale values in the industry. I used to work in the auto industry and was always shocked at the Blue Book value of Toyota’s when people brought them in to trade in.
2. Service
Toyota is known to go the extra mile with their customer service issues. While other manufacturers say, “It’s out of warranty, there is nothing we can do,” Toyota has been known to still take care of a customer.
Ready to keep your customers for life? Provide value and exceptional customer service.
Posted by Admin in Customer Service with one comment.